Companies and buyers don’t want to hear a pitch. They want to hear a story.
And most often, the most credible story is your own.
I’ve felt really compelled to read and reapply stories that start with “I was where you are now. And then I did x, y, and z, and managed to sell x much, win y free time and do zzzz.” Didn’t you?
Because the steps are easy. People who are experts on one field are not geniuses. They’re just people who had a really big issue and decided to do something about it. And they devoted so much passion to it, they studied and tried, and tried again, and then, they realized, they knew more than other people. Most “other people”, they didn’t care that much.
Your hardships connect. What you make of them, that’s your story.
Think about your hardships. Failures, deceptions, moments when you got a kick in the ass that made you move forward.
What do these hardships tell you? Maybe you missed a job offer because you were not self confident. Maybe your long time girlfriend/boyfriend left you because you did not pay enough attention.
What was the lesson?
Did you encounter yet a really big lesson, one that shows you the way?
I, for one, do coaching because I’m on my own quest to find what matters to me. For me, helping others figure out what matters to them, is a way to my own self-understanding.
And I’m not the most organized person – on the contrary. But I really devote myself to self-improvement. I test, and try, and try again. I push my limits. And this is a quest I’m opening for you to join.
For more details about my story and how I got to coaching, click on the about page.
What’s your story?
What are you trying to improve through your product/company?
How does this relate to who you are?
How can you present it in a succint, compelling way, that shows your vision?
This is your story. Tell it to the world.