Further details on Coaching

I’m often asked what coaching is and why it’s becoming so popular.

Coaching is a form of personal development. The coach accompanies the client to success, by using mostly questions, and not giving directions. This way, the client gets to his/her own solution, without being pushed.

Why is it becoming so popular?
Because it’s based on encouragement and listening. When was the last time that someone really listened to you, without jumping to say “Oh, you should hear MY story!” and when you asked for advice, helped you find your own?
That’s what a coach does.
Also, because it’s based on the encouragement of human potential, it produces tremendous results.

According to a study done by the Manchester Group, organizational benefits from coaching include:

	Improved Relationships       77%
	Improved Teamwork           67%
	Improved Job Satisfaction    61%
	Improved Productivity         53%
	Improved Quality                48%

What kind of ROI are companies receiving from coaching?

“This Fortune 500 company found 529% return on investment and significant intangible benefits to the business.  Including the financial benefits from employee retention boosted the overall ROI to 788%.”  Read research findings from Metrix Global LLC

“Overall, the investigators are confident that the Client Company has achieved total impact in the millions.  The immediate return on investment will be in the 10 to 1 range.  The long-term return will be even higher.”  Read research from coaching.com

“Asked for a conservative estimate of the monetary payoff from the coaching they got, these managers described an average return of more than $100,000, or about six times what the coaching had cost their companies.” – Fortune, 2001

TOP 4 words associated with COACHING (from a given list) were:

• Supportive (98%)
• Empowering (82%)
• Holistic (80%)
• Inspirational (77%)

Read more about the “Coaching Today” Survey here.

Coaching Paired With Training

“A study featured in Public Personnel Management Journal reports that managers (31) that underwent a managerial training program showed an increased productivity of 22.4%. However, a second group was provided coaching following the training process and their productivity increased by 88%. Research does demonstrate that one-on-one executive coaching is of value.” - by F. Turner, Ph.D. CEO Refresher 2001