What to learn from an Action Movie Trailer

Did you watch the Oscar ceremony? I didn’t. Heard they awarded some war movie. It’s interesting, how they keep making all these dramas about war, but after all this time, nobody realizes that it’s bad and should be stopped. Maybe we’re unable to see clearly what’s in front of our eyes.

Or maybe it’s a bit more complicated than that.

Anyway, what I want to show you today is how you can learn effectiveness from an American Movie Trailer. And I mean, an Action Movie Trailer. No life lessons inserted here.


Learning no. 1. “Who are you?”

What’s in your name? What’s your identity? (no, that’s not a subtle catch to Bourne :) )

Learning no. 2. “Why are you here?”

What’s your personal mission? Can you sum it up in a two-seconds sentence? If anyone asks, would you be able to say it without blinking?

Learning 3. “What do you think you’re doing here?” “I came here to find weapons and save lives.”

Insert here [job mission and value] for you.

There’s a few things I like about this trailer.
One, it’s simple and to the point. The lines are short, the questions crisp.

“We have a problem”. The problem being the guy who found out too much. Spotting the issue.
“We have a plan.” If only that would be so easy in real life.
“Sales have dropped.” “We have a plan.”
Clearing the purpose to your team: “This is a kill, don’t catch mission.”
Updates from your subordinates: “I got’im!” No 2 hours meetings and reports.

But really now – apart from 1. this being a movie and 2. This being the army, where they don’t waste much time on words…
Why couldn’t we apply the same in real life?

Crisp, short sentences.
Clear missions.
Short updates.

Is it that difficult?

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